Ebook Mechanics – How to Create Ebook Content 101
August 11, 2010 by Debbie
Filed under Social Media Mastery
Are you ready to really learn Ebook Mechanics? Do you want to create Ebook content as easy as thinking about what it is you love?
Once you grasp the concept, learning Ebook Mechanics is as easy at 1-2-3!
Creating Ebooks is really just like building anything.
When you build a home, you start with a foundation. When you create Ebook content, you basically start with the same thing…. A Foundation!
So let’s start at the beginning:
telling us how hard it is to be God.
Step 1: Wrap Your Mind Around Your Passion and Dive In
Begin by realizing that learning Ebook Mechanics and learning how to Create Ebook content is not easy – it’s simple – but not easy.
You must first develop the mindset that you won’t quit until you have a great piece of work that is worthy of someone else’s time to read.
Second, realize that EVERYONE, and yes, that includes you, has a book inside of them. Don’t ever think that you’re not interesting enough to spill what you know.
Ebook Mechanics has obvious beginnings, what are you passionate about?
What do you love?
Do you love…
Well, I think you get the picture, right.
Just take your passion, whatever it is you love to do, and write about it. For every subject you can come up with, there are literally thousands of people who will be interested in reading about it.
Really take some time with this one. Really think about what turns you on, what makes you jump out of bed in the morning.
Unless you’re really jazzed about what you’re doing, I promise you will fail.
OK, now you have your subject let’s move on to….
To create an Ebook that people will actually be interested in reading, and perhaps even parting with some very hard earned money to get, it needs to have a very important trait, it has to have FLOW.
You must hold the readers attention. Let’s face it. How long will you read a book that you don’t like?
To create flow, we must start with a good outline. Let’s use writing a blog for an example.
If we’re writing a book about starting a Blog, a typical outline could go something like this:
Then you can take the outline a bit further by adding additional bullet points to it. At this point your eBook will start coming together like a puzzle that fits like a glove!
Chapter 1 – Choosing Your Subject
Finding Your Passion
Narrowing it Down
Who is your Target Audience
How Broad of a Field Do you Want
Chapter 2 – Choosing a Hosting Company
How much do you want to spend
How web-savvy are you
Do you want to outsource or do it yourself
Chapter 3 – Your Lead Magnet
Free Report
E-Course
Free Ebook
How to classes
Chapter 3 – Business Start Up
How much capital am I working with
How much knowledge do I need to gain
Whose help to I need to elicit
Chapter 4 – Goals
What are my goals
How do I set my goals
Do I have a dream board
Are my goals written down
Chapter 5 – Promotion of Blog
Article marketing
Search engine optimization
Pay per click
Social Media
You can see how when you flesh this outline out far enough, your Ebook Mechanics will come together in a way that it practically writes itself.
Step 3: In The Words of the Great Tennis Shoe, JUST DO IT!
Yes, you heard me right…. START….. NOW!
There’s power in your pen when you put it to paper.
Seriously, I can procrastinate for 10 days and as soon as I start writing, it just starts flowing. You’ll be amazed at the things that come out.
Don’t worry about perfection. If we all started out perfect, nobody would ever be a writer, trust me!
You will get better just like a fine wine, as you practice and evolv as a writer.
If you need help developing ideas or products, you may want to check out the Crusher College.
Step 4: Finish Strong, and Here’s Why
The single most important thing about writing an ebook is to finish it.
You have to be tough and have the tenacity to see it through.
Here’s why.
Writing an Ebook, and learning proper Ebook mechanics will create a legacy for you. Even if you don’t write about yourself, there will still be a part of you in that book.
Think about it, how can there not be?
It’s your thoughts on a subject that you’re passionate about.
Something that I’m really passionate about is helping people to realize their full potential, especially when they have been told they don’t have any potential their whole lives.
Nothing makes me madder than when I see someone with a ton of potential and no self worth.
I’m so passionate about it that I’m writing a book on the subject. To get a sneak peek into my book and get 7 really great lesson on achieving Flip Flop Freedom, just put your name and email in the boxes below. I’ll rush my free report right out to you.

I hope you found this eBook Mechanics tutorial helpful. If you did, I’d really appreciate it if you would leave me your comments below and definitely share it with you friends by clicking on the TweetMe button at the top.
As always, thanks for visiting my blog!
Expect Great Things!Related posts
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Wow….you really took the time to lay this out perfectly for us. Thanks!
I agree, everybody has a book inside them. The main thing we need to do is to find a subject that we are incredibly passionate about, create an outline, and let our creative imaginations take over.
Can’t wait to get your ebook. You’re a wonderful power of example, and have helped to inspire me to get out there and just do it as well
.-= Kathy Jodrey´s last blog ..Emotional Clearing With EmMatrix…Thank You Sandhan! Summer Scenery Series 4 =-.
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Hey Debbie,
This is great I have been playing around with the idea of doing an e-book and just have not taken the time to stop and do it. This is going to give me the push I need.
Lori
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Very Well Done Deb…so many people never have ideas but don’t take the step to do something with them. It really sets people apart as an expert when you actually have a product to share with others. The thing is…you really do become the expert who people seek out because you actually took the time and energy to do the research and follow through…whether it is an ebook, an audio series, a video series, a webinar series or anything else.
Anyhow…thanks Deb…great job!
.-= Bruce Backman´s last blog ..How to Create Ebooks- Video Tutorials- Audio Series and so much more by attending Crushers College =-.
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Nice….You are so right about your point on just doing it. One thing that I have come to realize is that after you have been diligent in your preparation you have to JUST DO IT.
Always balancing,
Rafael
.-= Rafael Cantu´s last blog ..What are you selling…benefits or features Are you tired of struggling in your home based business =-.
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You’ve really broken it down into simple actionable steps. Now all I have to do is get started.
.-= Jeremiah M. Wean´s last blog ..10 Credit Myths =-.
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This is fantastic, Deb! Outlined this way, it’s looks nearly effortless–makes you realize that there’s really no reason to NOT write an eBook.
Thanks so much!
Heather
.-= Heather Taskovics´s last blog ..Follow The Leader To Your Success- The Importance Of Working With A Mentor =-.
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Debbie Reply:
August 23rd, 2010 at 7:00 am
Thanks Heather, and I know a great publishing company that will help you publish that e-book when you’re done (wink) =)
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Hi Debbie –
You know, I think Step #3 is where more books fail to get written – hitting that start button seems to be so many people’s stuck point.
This process of yours ought to help tons in that direction
Thanks for taking the time to post this for us!
Andrea
.-= Andrea Goodsaid´s last blog ..How to Pick Your Niche & Create a Product in 48hrs or Less =-.
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I’m getting hooked. Many have been pushing me to publish. My problem is I lack information and tools to get started. However that is no excuse and I will start to suck up this post today and figure this thing out. Kellie Frazier suggested I do a free E-Book as a tease then publish a real book to market. Step one I suppose is to start here. Thanks Debbie.
.-= Nelson´s last blog ..“The Black Whip” =-.
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Andrea Goodsaid Reply:
August 19th, 2010 at 8:33 am
Nelson –
Kellie’s suggestion is a great one! Shoot for building a list with the first one and getting a book on Amazon for phase 2 (need to take my own advice here).
Published authors are pre-made authorities. Huge for self-branding.
You can do this!
Andrea
.-= Andrea Goodsaid´s last blog ..I Have a New Baby – It’s Not Human =-.
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belinda cunningham Reply:
August 19th, 2010 at 3:05 pm
Nelson how can you say you lack information!!! Your posts could be put into an ebook and people will flock to buy it, I love reading your childhood adventures and others do to. Go for it.
Belinda
.-= belinda cunningham´s last blog ..Exploring the WordPress dashboard =-.
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Debbie
You make the process seem quite achievable. People don’t even need to be interested in the subject particularly to get hooked into the ebook. For example Jessica Watson – young 16 year old Australian that recently sailed around the world solo. – Hope you have heard of her in the US. Well I don’t like sailing but I am soaking up everything this young girl has done, webcasts, a TV documentary and yes a Book. I say go for it if you have a book in you write and share.
belinda
.-= belinda cunningham´s last blog ..Exploring the WordPress dashboard =-.
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What a great outline. Thanks so much for laying this all out. I love to write but even so I still procrastinate. An e-book sounds like a great idea. I will have to check back and see how it goes. Thanks for sharing this.
.-= Nicole Rushin´s last blog ..A Love Letter to My Reader =-.
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Hi Debbie,
Clear advice on writing an ebook. I meet a lot of people who do not enjoy writing but would love to create a product, like an ebook. They find writing to be a chore and ebooks to be so overwhelming. Your steps help someone break down the creation into easy-to-do steps. And like you said, once you have the outline, just start writing. In fact, most ‘writing’ comes from editing the first draft — hardly anyone makes something perfect at the beginning. I also agree with you that most people can create an ebook if they focus on something they love. Talk like you’re describing it to a friend, and it helps the process of writing it down.
Great tips – thank you!
Best,
Jennifer
.-= Jennifer Akers´s last blog ..Top Writing Resources =-.
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Hi Debbie
You just give me new hope for my self.
I think Blogging is a great place to convince your
self that you also can wright a E-Book.
I start to but procrastinate but i will get it done
soon.
Thanks
Theuns
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This is a great blog thanks for making this information available!
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Debbie Reply:
August 23rd, 2010 at 6:55 am
Thanks Bud, appreciate the compliment.
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Hey Debbie, You’ve provided very complete instructions and given good advice for writing an eBook. Everyone could write one but many don’t. I found the most challenging thing about writing my eBook, Create Your Own Economy, was when to stop editing. I found I kept learning new stuff and putting new stuff in the book. My advice to conquer this challenge is to set a deadline and stick to it.
.-= Jacqueline McGinnis´s last blog ..Best BET- Business Essential Tactics =-.
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Debbie Reply:
August 23rd, 2010 at 6:55 am
Jacqueline, that’s the best advice you can give anyone when writing a e-book. I’m in the process right now and sometime I have to kick myself to work on it, but it will be done
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Good subject and you were very clear with what is necessary to complete your product… Thank you…
Virgil Cook
.-= Virgil Cook´s last blog ..Copywriting Rates =-.
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Debbie Reply:
August 23rd, 2010 at 12:15 pm
Thanks Virgil! Appreciate it.
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Debbie, I LOVED this post! I would like to write a book but I have a mental block about it. Your post gave me a new way to think about it. Thanks! And I love your “flip-flop” ad – fun!
.-= Lesly´s last blog ..Water Smarts =-.
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Debbie,
Very well-written post that makes writing an ebook a lot less intimidating.
Once you’ve picked your subject and laid out your outline, you, as you mentioned, have a blueprint for a successful ebook. It is always good to test our abilities to finish what we’ve started, so why not get started, right?
I was just listening to Jim Rohn this morning and he was saying that to become more we must share, pour out, what we have so we can have room to learn more. We could use an ebook to pour out (share) our current knowledge on our passion so that we have room to learn more.
Thanks for inspiring us to feel confident to create our own ebook. We look forward to your upcoming ebook.
(Dave) and Dawn
.-= Dave and Dawn Cook´s last blog ..TSA Mastery Has Taken the Next Step! =-.
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Hey Debbie,
Great to get a chance to stop by your blog.
I love this post. It outlines the basics that people need to think about in order to get a good foundation for an ebook started. Thanks for sharing this with us all.
Make it a great day!
God Bless,
-ed
.-= Edward´s last blog ..Share Your DREAM Friday – with Special Guest Dreamer Dr Adam Sheck =-.
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Hi Debbie,
Thanks for the blog post. I just finished my first ebook this weekend, and put it up for sale at my new site, http://steroidmarketing.info/niche-ebooks/coffee-shop-edition/. Do you have any hints on how to get the word out better. I want to use the ebook to create a list of potential customers for my printed book coming out next year.
Thanks
.-= Coffee Shop Marketing´s last blog ..About Steroid Marketing =-.
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Wow! You made alot of effort giving us a step by step detailed description
of writing an ebook
Thanks for the great information!
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Debbie Reply:
August 31st, 2010 at 8:34 pm
You’re welcome Maggie, glad to help!
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Hi Debbie
Right on! so true..the worst thing in the world is to put off writing, because the creative flow gets clogged up inside! I am with you, in that as soon as I “just do it” the words pour on out, and I find plenty to say, and then some. My problem is usually having to edit! Your outline was especially helpful. I will refer back to it.
Thanks for a great post as always!
Laura Morris
.-= Larry & Laura Morris´s last blog ..Choosing The Right Company – MLM Rankings Resource =-.
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Debbie, Great post! I have considered writing an e-book but always said to myself “I’m not a good writer” or “That’s too hard” well, like you said in this post “it’s not easy, but it’s simple” and I do believe you! I just might take your advice and “Just do it”.
Thanks for the very valuable information! ~Joseph McDevitt
.-= Joseph McDevitt´s last blog ..How To Autoplay A YouTube Video =-.
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Debbie Reply:
September 2nd, 2010 at 5:03 am
Hey Joseph, I think the hardest part is just getting started and then being disciplined enough to do a little bit every day. Once you conquer that, it’s all downhill.
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Hi Debbie,
Wow, what a well thought out post. I do believe you’ve included everything in your step by step list. I’ve actually been in the process of selecting my first ebook topic of late and can really relate to your list. Thanks!
.-= Linnea´s last blog ..Could you help me out by taking my survey =-.
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Hi Debbie – AWesome info about how to get an ebook started. I think I am with on the procrastination part. I think of doing this a lot but I never take time to get started. Need to adjust my priorities.
.-= Glyna Humm´s last blog ..Make Them Smile With Appreciation Marketing =-.
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Hey I see you have your Apture toolbar set up! Great post. I think everyone knows they should write an ebook, but the challenge is too overwhelming. Thanks for breaking it down into a step by step project.
.-= Debbie Lattuga´s last blog ..EFT Tapping Introduction =-.
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Debbie Reply:
September 4th, 2010 at 9:00 pm
Hey Debbie! I did install Apture and also replyme so you will have to let me know if you get this reply. Once again, thanks for all the great info!! Stumbling across your blog was a real find. http://www.InvisibleHeartstrings.com Check it out!!!
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Debbie, You set it up so clearly that any of us could just write an ebook easily. Actually, anyone who has written a blog or commented on posts has been writing and can begin to expand on that to gain confidence. So much has to do with believing that you can do it. And having the tools, the framework for how to go about it. Thanks for sharing your knowledge so freely.
Erica
.-= Dr. Erica Goodstone´s last blog ..Beware What You Wish For – You Might Get It! =-.
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Debbie Reply:
September 15th, 2010 at 5:22 am
Hey Dr. Erica! I think you hit the nail on the head. It ALL stems from knowing you can do it, but isn’t it like that with anything in life. Whether you think you can or you can’t, you’re right on both counts. Thanks for stopping by my blog!
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Hi Debbie,
Thanks for these tips on writing an Ebook. I am in the process of writing my first ebook. This was helpful info.
.-= Melodie Kantner´s last blog ..How to Become Human Dynamite & Attract Success =-.
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Debbie Reply:
September 15th, 2010 at 5:17 am
Thanks Melodie. Stick with it and it will get done. Maybe we will both finish at the same time!
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Hey there Debbie,
Ebooks are one of the best possible ways to make money online. By giving away something for free you have the ability to not only generate leads from your visitors but also sell affiliate products through link that you embed within your ebook.
.-= LGN Prosperity´s last blog ..HUGE LGN Prosperity Commissions Update =-.
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Debbie Reply:
September 15th, 2010 at 5:16 am
Hey Matthew, thanks for stopping by! Hope all is well with you.
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Debbie, I guess nothing worthwhile is ever easy. I have enough issues trying to write a blog every 2 weeks. But this is great advise. Well not advise but really an outline. Very detailed and useful.
.-= Gary Young- China Sourcing´s last blog ..Links for 2010-09-10 delicious =-.
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Debbie Reply:
September 15th, 2010 at 5:15 am
Thanks Gary, and thanks too for stopping by my blog. I appreciate it and it’s great to meet you.
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You just give such comprehensive advice and have so much to give. Like this! Can’t wait for your new E-Book and to share this advice with everyone.
.-= Robin Lynn Brooks´s last blog ..Powerful Healing Strawberries! =-.
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Hello Debbie,
Learning how to writing ebooks, is one of the best things I could have done to help me in my business.
I can now knock a ebook in a couple hours, but it wasn’t always like that. Largely do to the fact that I would repeatedly put it off.
Just as you mentioned in step 3, I had to Just Do It! And that’s what I did, I didn’t care how it turned out, I just started type. Over time, like anything else the more I did it, the better I got at it.
Thanks for the detailed post. A great starting point for someone looking to write their own ebook.
Anthony
.-= Anthony McNeil´s last blog ..A Sure Shot Way to Get Visitors To Read Your Blog Posts =-.
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Debbie:
Thanks for this post. Getting started seems to be the sticking point for so many people, often myself included. I recently had a huge project that needed to get done. I procrastinated for, what seemed like, forever. Then I finally chunked it down, as you suggest in this post, and now it’s nearly complete.
Just getting it down to small steps (or chapters) can really help you get started on what might otherwise be an overwhelming project.
Keep up the great work.
Live with passion and purpose,
Vanessa
.-= Vanessa´s last blog ..Are You Lost In The Twitterverse =-.
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Debbie Reply:
September 26th, 2010 at 8:47 pm
Well, Vanessa, I’m the Queen of Procrastination. I’m really working on it and trying to get in gear for things I need to do for my business. Baby steps
Thanks for visiting my blog….
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Great post, Debbie! You broke it down in a way that anybody could easily understand and implement. I really dug this sentence, “Don’t ever think that you’re not interesting enough to spill what you know. ” I think many people underestimate their own ability and it’s always good to have a reminder that we know more cool stuff than we think we do.
.-= Beki Dunmire´s last blog ..I’m looking for volunteers – not recruits =-.
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Debbie Reply:
September 26th, 2010 at 8:48 pm
Hey Beki, thanks for visiting my blog. That was also one of my favorite sentences in the post!
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Hi Debbie. Great how to. As someone who has spent the majority of his career writing lengthy documents, I understand the hurdles and procrastination that many marketers must overcome to prepare an e-book. Writing is not easy, but as you mention, picking a topic you are passionate about certainly helps. Thanks, Scott Pollov
.-= Scott Pollov´s last blog ..What’s the Value of Your Business Part 2 =-.
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Debbie Reply:
September 26th, 2010 at 6:01 pm
Hey Scott, thanks for visiting my blog. Yes, I think the hardest part is getting started and having a great subject that you love. The rest seems to fall into place!
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sorry to say this but you missed the part I was looking for in the post and that is the techie side of it.
I really need to know how to create the pdf the ebook becomes once I have the materials written and two how to create the ebooks cover.
I noticed these points where not even covered.
Monty Ferbert
Garden of the Mind
[Reply]
Debbie Reply:
September 26th, 2010 at 5:59 pm
Hey Monty, thanks for your comment. Yes, this was just a kind of an introduction. Maybe in a future blog post I’ll get more into the techy side of things. I’m not as versed on that yet
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Hi Debbie
Everybody that knows me says I need to write my story.
Some people say write it one chapter at a time in a e-book form, others
say just write it. LOL
It just seems like this Hugh project in front of me, so I decide to sub. to your flip ~ Flop Freedom to see if you can give me some good tips! 9-:
Debby Beachy db
[Reply]
Debbie Reply:
September 26th, 2010 at 5:57 pm
Be looking for the second email soon. There was a glitch and I’m fixing tonight!
[Reply]
I have thought about writing an e-book but never felt I had all the right tools.You have given me some good ideas here.Maybe you will be seeing my first e-book soon.Thanks Debbie.
.-= Beverly Monical´s last blog ..Are You Focusing Correctly =-.
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Debbie Reply:
September 26th, 2010 at 5:56 pm
Bev, you, I am sure, have a great E-book inside of you
You for it.
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Hi Debbie,
Found you thanks to TSA.
I have heard it so many times….
“There is at least one book in everyone”
Getting it out is a lot more difficult than I first imagined.
I have started so many time but never finished…
I like the way you have broken down here in the post…
Hopefully this time I can get to the end.
Great post …thanks
Cheers
Bryan
[Reply]
Debbie Reply:
October 22nd, 2010 at 9:00 am
Thanks Bryan! Appreciate your post and glad for TSA. It’s great to meet so many amazing people!
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Debbie,
What a great outline! This will be so helpful to many who, as you say, have a great book inside but have yet to tap into it. One of the things that helped me years ago was learning to just start writing once the outline was done. Forget about trying to make the sentence perfect. Forget about spell checking right then. Forget about paragraph layout, etc. Just write. When the first draft of the book is done, THEN go back and start to make it look pretty. That advice mad a huge difference for me.
You’ve shared something very important here…and I’m sure many people will find themselves well on their way to getting their books written thanks to your help!
To your continued success,
Robin
.-= Robin van der Merwe´s last blog ..Six Ways to Get More Blog Comments =-.
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Hi Debbie,
You did a brilliant job in laying this out – practical step by step instructions along with great examples give your post such clarity and impact. Thanks for taking the time and effort to lay out the steps so concisely. You rock!
.-= Debbie Stevens´s last blog ..Running – A New Frontier =-.
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Hey Debbie, I guess it is time to dust off the 2 I have mostly completed and finish them. Finishing is the hardest part for me. It is easy to start, and I enjoy the process, But the polishing is the hard, part. I think I should just hire someone to do that. Get more of my work out there for sure.
Thanks,
Great Post,
Bruce
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Hi Debbie, you give great detail on the process of writing an Ebook. I remember when I wrote my book, “Life Mastery – how to achieve it” now available from free in Ebook form from my web site, I went through a process pretty similar to the one you illustrate here. It fell into sections, and then I was able to flesh out each section with relevant information. I have a couple more part finished publications, and you have inspired me to get back to them!
I agree that each one of us has a gift to share with the world, and in a way, it is criminal not to share that. I say this because we touch people’s lives with our words, and you never know who you will inspire to have the courage to follow their dream. When someone you don’t know calls you to tell you that your book helped the change their life for the better, it is a buzz that you never forget. Let’s hope everyone who reads this post is inspired to bring that book of theirs to life!
.-= John Gaydon´s last blog ..Is It Better To Build Your Home Business Part Time =-.
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Debbie Reply:
October 22nd, 2010 at 8:57 am
Thanks for your comment John. I do hope this inspires everyone to write an E-Book. I think everyone has a book inside of them and if it would just come out, imagine the impact we can have on the world. I’ll have to check out your book too. Thanks for the information.
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Thank you so much. I have been struggling with ebooks for some time. I actually the content already written, but I don’t know how to format it in an appealing package. Today everything is bells and whistles and I don’t know how to do more than words on white paper.
But that is a start I suppose. Need to dig in and get it done!
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Debbie Reply:
October 22nd, 2010 at 11:06 am
You’re right Alexander, it is a start, now just keep going and before you know it you will have a fully written E-Book. It’s easier than you think !
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Debbie,
I read this post on Setember 8 and read it again today with new eyes. I don’t remember the link to Crusher’s College. That looks like a great program. When I settle down to begin writing my new ebook series, I will definitely check that out.
Thanks for a really great post.
Erica
.-= Dr. Erica Goodstone´s last blog ..Does YOUR Face Need Surgery STOP! Read This First =-.
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Wow! I just wish everyone would read this short but very helpful tutorial before publishing their ebooks. I can’t begin to tell you how many ebooks I’ve come across in my time in the online world that weren’t worth the bandwidth it took to download them.
Thanks for a very concise and beneficial tutorial.
Live with passion and purpose,
Vanessa
.-= Vanessa´s last blog ..The New Twitter – Love It Or Hate It =-.
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Hi Debbie, great to be here again. I couldn’t find your latest post, so guessing this might be it.
Ebook publishing/product creation is very powerful and important to brand yourself as a leader in this industry.
It’s one of the only ways to stand out from the crowd. But, at the same time… you’ve still got to know how to market your ebook/product, and that’s where people struggle
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I’m currently writing my first ebook and this proves to be very helpful. Thanks for the motivation.
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Debbie Reply:
October 22nd, 2010 at 8:53 am
Walter, congratulations on taking the big step! Good luck with your first book and be sure to let me know when it’s done. I’d love to check it out!
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Thanks for the great information on becoming a write with Ebooks!
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Debbie,
Having produced a dozen or so ebooks, with my biggest being 274 pages, I can attest that you have written some great info in here. There is an ebook in EVERY person if they just take the shackles off and apply tips like yours. It’s quite rewarding to know you are an author, although not a published one (unless you’ve got in selling in Amazon on the Kindle).
Great stuff!
Mike
.-= Mike Pedersen´s last blog ..What’s Your Brand Say About Your Business =-.
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Great stuff Debbie, I am about to start writing an ebook to build my brand and to be honest I have been looking for some valuable advice. Your layout is absolutely the best to go by.
Thanks again for your in depth explanation an how to write an ebook, now I just have to get started and use your guidance.
Thomas
.-= Thomas Lierzer´s last blog ..Jordan Schultz Interviews Me In Las Vegas Raw and Uncut =-.
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